Make your digital still images as vibrant as your life. Sony’s striking Cyber-shot® DSC-H50B digital camera offers superior imaging quality with Double Anti-Blur Solution and 15x Optical Zoom. Its scratch resistant body with UV hard coating, is equipped with an impressive 9.1 Megapixel Super HAD™ CCD imager and the precision of the Carl Zeiss® Vario-Tessar® lens. Shoot and share images with friends and family on the impressive Tilting 3.0” Hybrid LCD Display Screen featuring Clear Photo LCD Plus™ for enhanced colour reproduction and clarity. Inheriting its design concept from the α™ (alpha) Digital SLR Camera, the DSC-H50B features manual shooting and bracket shooting functions. Designed to bring life to your photos, high ISO 3200 Sensitivity captures precise details and colours of all your images. Its high shutter speed eliminates distortion caused by unsteady hands and high contrast lighting. Employing a powerful algorithm, Clear RAW NR Noise Reduction enhances image quality by reducing image noise; while Sony’s unique Super SteadyShot® stabilization system along with high ISO 3200 sensitivity reduces image blurring. The Cyber-shot DSC-H50B digital camera delivers the perfect digital image.

Thanks to its powerful 9.1 Megapixel Super HAD (Hole Accumulation Diode) CCD and 15x Optical Zoom Carl Zeiss Vairo® Tessar® lens, the Sony Cyber-shot DSC-H50B delivers spectacularly clear, high resolution digital images with every click. The CCD allows a higher light level to pass to each pixel, increasing sensitivity, reducing noise, and utilizing more digital information in reproducing the subject.

Whether you’re camping or catching a basketball game, DCS-H50’s Face Detection Technology, supported by the newly incorporated Bionz Imaging Processor, captures the perfect shot every time.

Detecting up to eight faces in a scene, the DSC-H50B automatically adjusts focus, exposure and white balance accordingly. In addition to the quick subject tracking, excellent skin-colour control and red-eye reduction, the newly improved Face Detection Technology allows you to adjust the priority for either adult or child faces. Create beautiful images of your children with every shot.

This unique function, constructed using Sony’s original algorithm, is an innovative intelligent auto shutter system that responds to a smiling face. To select Smile Shutter from scene selection, you press the shutter fully on the subject to be taken, and the camera automatically detects a smiling face and closes the shutter definitely. The DSC-H50B can also prioritize between child and adult faces. Automatically snap the picture as soon as the camera detects your child’s smile as opposed to an accompanying adult’s smile – and vice versa. Capture joyous times together with family and friends; the natural innocence of a child’s smile or yourself enjoying your vacation. Smile Shutter captures beautiful smiles for a lifetime.

By employing the Double Anti-Blur Solution, images are crisp, clean and free from distortion. The Super SteadyShot Optical Image Stabilizer and the improved ISO 3200 Sensitivity suppress noise and enable beautiful pictures to be captured at virtually any setting.

High sensitivity mode enables clear images to be achieved even when shooting in difficult low-light conditions, such as indoors without a flash. High shutter speeds, also made possible by high sensitivity up to ISO 3200, reduce blur caused by camera shake and subject movements.

Mounted on the DSC-H50B is a large 3.0” Tilting Clear Photo LCD Plus display. Allowing for a 90-degree tilt, this powerful screen helps minimize reflections, improve resolution, contrast, and visibility in challenging lighting conditions. The large 3.0” LCD’s convenient menus make it easy to shoot and share impressive digital images in any lighting environment. The difference is on the screen.

The Intelligent Scene Recognition mode automatically detects 5 common types of scenes and selects the appropriate camera setting: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a Tripod. Intelligent Scene Recognition has two different modes, advanced and auto. Advanced mode takes two shots, one with the standard automatic settings and the other with optimized settings. Auto mode takes a single shot, arbitrarily deciding on the proper setting.

The Bionz processor ensures incredible photography with incredible noise reduction, while enhancing colour reproduction and high speed photography. With the Dynamic Range Optimizer, the Bionz processor maintains and enhances the exposure and contrast of your photography for the optimal picture taking experience. With brighter pictures and image quality, print reproduction is perfected at the time of the photo taking. The speed of the Bionz processor allows for up to nine points of focus allowing you the opportunity to take clear photos despite not necessarily having a locked autofocus.

This photo shooting mode for H-series’ Cyber-shot digital still cameras let you capture fast-motion images with 1/4000 seconds high speed shutter and Intelligent Continuous Auto-Focus.

The DSC-H50B allows you to enjoy still images in full HD quality on a high-definition television. From the camera screen to shared TV you can enjoy viewing your photos on a high-definition BRAVIA™ by simply connecting the Cyber-shot via a HD output adapter cable. The DSC-H50B defines special moments in Full HD for your ultimate convenience.

Sony’s NightShot® Infrared System lets you shoot photos in near-dark or totally dark (0 lux) conditions without using a flash, so you can capture creative night scenes that lie beyond the power of conventional cameras. Take photos around the camp fire or of nocturnal animals in the middle of the night and in their natural habitat.