As a key developer of Blu-ray technology, Sony understands what it takes to make only the best products – and the BDPS760 Blu-ray Disc player is no exception. Not only do our players provide Full HD 1080p picture, but features like Sony’s HD Reality Enhancer, Super Bit Mapping, x.v.Color and DVD Upscaling all work together to enhance video quality to an unrivaled level. But high-definition doesn’t stop there. The internal audio decoder in Sony models also supports both DTS-HD Ma and Dolby True HD for a lifelike surround sound experience. Not only can you enjoy the best sound in digital format, but the BDPS760 features lossless analog audio output for those connecting the player to older receiver models. Go the extra mile by connecting your Blu-ray player to the internet either through the Ethernet port, or through a wireless LAN to take advantage of countless features. They include BD Live for downloadable scenes, firmware upgrades that improve your player’s performance, interactive games, ringtones, user commentaries, exclusive offers, online chats and so much more. Furthermore, you can view your own pictures on the TV screen using USB Photo (connect a USB device to the front of the player) or through DLNA, which accesses photos on your computer. And thanks to Sony’s Quick Start feature, you can have your Blu-ray player up and running in a matter of seconds to take advantage of all it has to offer. With Sony, you can only expect the best.

Sony Full HD is like no other. With 1920 x 1080 resolution, your audio and video experience reaches its greatest capacity for the most comprehensive experience. Displaying over 2 million pixels, viewers can experience their entertainment, memories and lifestyle in true-to-life depth and range. Take full advantage of Sony’s range of Full HD 1080 products that can deliver 1080p content.

With the BDPS760, connect to the internet using BD Live and enjoy an interactive home theatre experience like never before. You can download trailers and extra scenes for your Blu-ray titles, have a ‘Picture-in-Picture’ style commentary play alongside the feature film, and automatically download firmware upgrades which constantly improve your system’s performance. This is a must-have for today’s Blu-ray Disc players.

Because everyone likes a clean room free of cable clutter, Sony’s BDPS760 provides just what you’re looking for. Enjoy all of BD Live’s features while streaming all of the information wirelessly and never again worry about needless internet cables.

Sony’s Blu-ray Disc players feature Quick Start mode, which have the player ready to work in a matter of seconds. Just turn the system on, and before you know it you can make use of its endless features.

With Sony’s BDPS760, high definition sound such as DTS HD MA and Dolby TrueHD is brought to you exactly as intended by movie studio masters.

The Digital Living Network Alliance, an industry standard networking capability, allows DLNA compliant products to work with one another. Access photos trapped on your PC and share them with friends and family from the comfort of your living room or family room via a BRAVIA DLNA-enabled Blu-ray Disc Player. Relive those moments on the big screen, and avoid the less intuitive PC experience.

With USB Photo, you can view images from a connected USB device directly on your television. Conveniently placed on the front of the Blu-ray Disc player, the USB slot is easy to access and is sure to come in handy.

Supporting both 7.1 analog and digital audio, the BDPS760 is sure to impress – regardless of what it’s connected to. While its digital audio decoding provides the best high-definition sound through an HDMI connection, its analog audio capabilities are best suited for those not using an HDMI connection. This way, the sound comes through crystal clear in each speaker and you’ll always feel as though you’re in the middle of the action.

Sony’s HD Reality Enhancer (HDRE) analyzes specific image details such as noise, edge, and flat textures separately to enhance every one. Any irregular jagged edges are removed, unintentional blurs are sharpened, and flat surfaces look solid. For the best in high-definition picture that’s true to life, HDRE is a must-have feature.

Super Bit Mapping increases the colour tone from 8-bit to 14-bit, which processes the video signal more precisely. Colour gradation is much more natural and vibrant, duplicating precisely what the human eye is supposed to see. The end result is a smoother, more realistic look.

x.v.Color is the new international standard of video signal that defines a wider colour space for video applications. Conventional RGB can only display a portion of the colours that can be viewed by the human eye. However, using HDMI v.1.3a, the x.v.Color space can display virtually the entire gamut of colours viewable by the human eye. This supports 1.8 times the colour coverage of an existing HDTV signal. As a result, the TV can display more accurate, natural, and vivid colour.

DVD Upscaling via HDMI makes your existing standard DVDs look better on your HDTV by upscaling them to near HD quality.

Xross Media Bar™ user interface makes it simple and intuitive to navigate television menus, controls, and user settings.

Access and control multiple tasks and system operations with one button ease. BRAVIA Sync is a new family of control features. Connect a Sony Blu-ray Disc Player to a BRAVIA HDTV via an HDMI cable. Control both with the HDTV’s remote control and an on-screen display that shows camcorder transport functions.

Not only does the back-lit remote control for the BDPS760 look great, but it makes looking for a button as easy as possible – especially when watching movies in the dark.