For incredibly detailed photos and shoot ease of use, the Cyber-shot DSC-W300 digital camera delivers. Delivering extraordinary shooting performance in a compact and stylish design, the DSC-W300 is equipped with a 13.6 Megapixel Super HAD™ CCD imager and the precision-crafted Carl Zeiss® Vario-Tessar® lens. Capture spontaneity with the Double Anti-Blur Solution. Employing both Super SteadyShot® Optical Image Stabilization System and High ISO 3200 Sensitivity, movements in photos are no longer a problem. Working in tandem, these two features reduce camera shake and sharpen fine details. Further enhancing picture quality is the Bionz Imaging Processor. Enabling high image resolution and fast reflex, this state-of-the-art processor achieves crisp, clean images by improving noise reduction. Working in conjunction with the Bionz Imaging Processor, the DSC-W300’s Face Detection technology will optimize the photo for the faces in your viewfinder. With Smile Shutter technology, the DSC-W300 will recognize when those faces are smiling and snap the best possible shot. View your digital photos directly from the LCD screen or plug your camera into a Full HD TV for an eye-opening experience. Expand your photographic possibilities with the Cyber-shot DSC-W300 digital camera.

Thanks to its powerful 13.6 Megapixel Super HAD (Hole Accumulation Diode) CCD the Sony Cyber-shot DSC-W300 delivers spectacularly clear, high resolution digital images with every click. The CCD allows a higher light level to pass to each pixel, increasing sensitivity, reducing noise, and utilizing more digital information in reproducing the subject.

Whether you’re camping or catching a basketball game, DCS-W300’s Face Detection Technology, supported by the newly incorporated Bionz Imaging Processor, captures the perfect shot every time.

Detecting up to eight faces in a scene, the DSC-W300 automatically adjusts focus, exposure and white balance accordingly. In addition to the quick subject tracking, excellent skin-colour control and red-eye reduction, the newly improved Face Detection Technology allows you to adjust the priority for either adult or child faces.

This unique function, constructed using Sony’s original algorithm, is an innovative intelligent auto shutter system that responds to a smiling face. To select Smile Shutter from scene selection, you press the shutter fully on the subject to be taken, and the camera automatically detects a smiling face and closes the shutter definitely. Capture joyous times together with family and friends; the natural innocence of a child’s smile or yourself enjoying your vacation. Smile Shutter captures beautiful smiles for a lifetime.

By employing the Double Anti-Blur Solution, images are crisp, clean and free from distortion. The Super SteadyShot Optical Image Stabilizer and the improved ISO 3200 Sensitivity suppress noise and enable beautiful pictures to be captured at virtually any setting.

High sensitivity mode enables clear images to be achieved even when shooting in difficult low-light conditions, such as indoors without a flash. High shutter speeds, also made possible by high sensitivity up to ISO 3200, reduce blur caused by camera shake and subject movements.

The Intelligent Scene Recognition mode automatically detects 5 common types of scenes and selects the appropriate camera setting: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a Tripod. Intelligent Scene Recognition has two different modes, advanced and auto. Advanced mode takes two shots, one with the standard automatic settings and the other with optimized settings. Auto mode takes a single shot, arbitrarily deciding on the proper setting.

Designed for the compact and powerful Cyber-shot DSC-W300 digital camera, the Vario-Tessar® lens provides sharp focus and smooth 3x optical zooming in an ultra compact body. The high-quality, precision-crafted Carl Zeiss® optical lens provides rapid auto focus with an appealing zoom range for outstanding images.

The Cyber-shot DSC-W300’s 2.7” LCD reproduces every scene with spectacular precision and enhanced colour reproduction. The large 2.7” display and convenient menus make it easy to shoot and share impressive digital images in any lighting environment.

Sony’s G Series Lithium-ion Battery maximizes the power of the Cyber-shot DSC-W300 for up to 300 shots on a single charge. With its convenient quick-charge feature, you’ll spend less time waiting to power-up and more time capturing spectacular-looking still images. Carry an optional NP-FG1 battery to double your peace of mind.

Flexible combinations of visual effects and musicals enable highly entertaining slideshows. Watch your newly composed slideshow on your Full HD TV with friends and family. With the optional HD Cyber-shot station can charge the camera quicker while viewing slideshows in HD. Experience new ways of enjoying multimedia with these new features.

The Cyber-shot DSC-W300 is supplied with Sony’s innovative Picture Motion Browser software giving you the perfect digital assistant. Using the Picture Motion Browser, your images are automatically imported and catalogued by date and time they were taken. The easy browsing calendar view allows for fast image viewing and management with a few clicks of your mouse. Using the optional GPS Unit GPSCS1, you can organize and manage your images by location and create global maps to remember your travels. Picture Motion Browser is your window into capturing your life with your Cyber-shot digital camera.

13 special scene modes will give you plenty of options to choose from to get the best photo under various shooting conditions. Simply select a preset scene using the easy-to-use dial and the camera will automatically adjust the settings for the best outcome. Scene selections include: Auto Adjustment, Easy Shooting, Program Auto, Movie, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, Beach, High Sensitivity, Fireworks, and Smile Shutter.