Sony's α™ Digital SLR Camera with DT 18-55mm F3.5-5.6 SAM Lens featuring 14.2 MP CCD, BIONZ engine, Quick AF Live View, HDMI terminal for viewing in PhotoTV HD and integrated SteadyShot™ that works with any α lens
DSLRA380L
Price
$749.99*
Never before has SLR photography been so easy, so carefree, or so much fun. With the shooting ease and fast response of Quick AF Live View on the a380 and a330, and the lightest, most compact a camera body ever on the a230, these three models make it easier than ever to enjoy the power and performance of digital SLR photography. And don't worry if you've never used an SLR before. Assistance is built right into the camera, with a new on-screen Help Guide and Graphic Display to help you capture the images of beauty you've always wanted
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Hand Strap STP-HS1AMProvides extra-secure holding for action shooting, can be used alone or with a shoulder strap. Offered in 3 colors. |
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Shoulder Strap STP-XS2AMA supple shoulder strap long enough to wear diagonally across the chest, providing secure, stylish camera support. Offered in 3 colors. |
Lens Cap Holder LCS-LC1AMA convenient holder for lens caps up to 77mm in size, with an inner pocket for spare memory card storage. Attaches easily to a shoulder or hand strap. |
Wrapping Cloth LCS-WR1AMA wrapping cloth large enough to cover a camera with lens attached, providing an extra measure of protection against nicks and scratches when carrying your gear in a bag. Offered in 3 colors. |
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External Flash HVL-F20AMA sleek, stylish, and exceptionally easy-to-use external flash that lets you bounce light off the ceiling when shooting indoors. |
Magnifying Eyepiece FDA-ME1AM1.15x viewfinder magnification and a soft rubber eyecup for greater viewing ease. |
Rechargeable Battery Packs NP-FH50AMCompact, lightweight power for extended shooting. |
Accessory Kit ACC-AMFHIncludes an LCS-SC12 Soft Carrying Case, NP-FH50 Rechargeable Battery Pack, and VF-K55MP MC Protector (for standard zoom kit lens). |
Soft Carrying Case LCS-TT10A mid-size kit bag with detachable shoulder strap and two side pockets. Can hold an SLR camera and kit lens, plus a 75-300mm zoom lens or the equivalent, as well as personal items. |
LCD Hood SH-L1AMA retractable hood for the LCD monitor that assures improved visibility outdoors. Can also be detached and used as a protective cover for the LCD screen. |
LCD Protect Cover PCK-LH5AMExtra protection from dirt and scratching. Fits both variable-angle and fixed-position LCD monitors. |
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The incredible ease of Quick AF Live View shooting with a variable-angle LCD monitorQuick AF Live View is an α system feature that lets you compose your shots on the LCD monitor – instead of only in the optical viewfinder. And unlike the live view systems found on compact cameras and other SLR cameras, Quick AF Live View offers nearly instantaneous autofocus response. So it's much easier to capture the magic moments that photography is all about. What's more, the variable-angle LCD monitor can be tilted up or down, making it easy to frame your subject even when taking high-position and low-position shots. |
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(1) Tilting mirror (2) Image sensor for live view (3) Mirror (4) AF sensor
With AF-S autofocus and manual focus, continuous shooting is possible at up to 2 fps in Quick AF Live View mode*, and at up to 2.5 fps when using the viewfinder.
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Easy shooting mode selection, plus a convenient new on-screen Help GuideThe mode dial on the top of the camera offers instant access to 6 Scene Selection modes, each with a user-friendly Help Guide and example photo, as well as SLR-class PASM modes (Program, Aperture priority, Shutter-speed priority, and Manual). |
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A unique new Graphic Display helps you hone your photographic skills by making it much easier to understand how aperture and shutter speed adjustments will affect your results.
All three cameras help you capture more shots with an exclusive Eye-Start® function that automatically activates the autofocus when you put your eye to the viewfinder, and full-auto flash*, which automatically opens and fires the flash as needed.
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A portrait lens lets you blur background details to make your main subject stand out more dramatically from the scene. Just shoot at a low F-number setting to maximize background blurring – with the unique Graphic Display feature on the α380, α330, and α230, it's easy to get it right.
With a macro lens, you gain entry to another dimensionA macro lens makes it easy to transform the everyday details of life into photographic works of art. With life-size imaging and the ability to focus on subjects that are just a few centimeters away, macro shooting opens the door to a whole new dimension in photo creativity.  |
External flash versatility lets you call all the shotsWith an α Lighting System external flash unit, it's easy to get beautifully balanced exposures – even when shooting portrait close-ups. Because with an external unit, you can bounce light off the ceiling to reduce harsh shadows and obtain more even and natural illumination.  |
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All three of these new models feature large, APS-C type CCD sensors, with 14.2-megapixel effective resolution on the α380, and 10.2-megapixel effective resolution on the α330 and α230. Image detail is truly amazing, and the high-speed BIONZ image processing engine delivers color that will amaze you with its true-to-life fidelity
SteadyShot® INSIDE image stabilization helps compensate for camera shake, enabling you to capture crisp, sharp images at shutter speeds 2.5–3.5 steps slower than would otherwise be possible without using a tripod or flash*. What's more, it works together with an anti-static coating on the low-pass filter to help keep the image sensor clean.
* Stabilization effect varies according to lens and shooting conditions.
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ISO 1600 and 3200 settings make it easy to boost the camera's sensitivity when shooting in low light or twilight, and provide automatic high ISO noise reduction to ensure better color and image quality.
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The α380, α330, and α230 are equipped with HDMI output terminals for high-quality Full HD photo display on an ever-expanding universe of compatible Sony products. And it's easy – because when you connect one of these cameras to a compatible Sony BRAVIA HDTV, the TV automatically switches to Photo mode to provide breathtakingly beautiful Full HD playback of the images stored in the camera.
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Full HD 1080 assures true HDTV display with 1080 scanning lines. PhotoTV HD is an exclusive Sony BRAVIA HDTV technology for optimum Full HD still image display.
BRAVIA Sync is an exclusive Sony technology that enables you to control camera playback and TV functions using your BRAVIA TV remote control unit.
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An advanced D-Range Optimizer adopted from our top-of-the-line α900 helps you take beautiful photos in difficult lighting conditions. It gives you a choice of Standard mode, which optimizes exposure for the scene overall, and Advanced mode, which can be used to bring out rich shadow and highlight detail.
* D-Range Optimizer effectiveness varies according to shooting conditions.
* D-Range Optimizer Advanced uses technology provided by Apical Limited.
Getting the exposure right can sometimes be a tricky business, but these cameras make it easy. They've got a 40-segment light metering sensor that gives you a choice of multi-segment metering, center-weighted metering, and spot metering, and they all inherit auto white balance technology from the α900 that helps assure more realistic color.
When using Quick AF Live View, the Smart Teleconverter* function lets you enjoy the equivalent of 1.4x or 2x magnification at the press of a button. It's a great alternative to zooming that makes it easy to capture distant subjects during live view shooting. And because only the size of the image area is reduced, there's no loss in image quality.
* Image size automatically set to M at 1.4x, and S at 2x;
Smart Teleconverter not available on the α230.
The large LCD monitor features a special antireflective coating and auto LCD backlight control that ensure excellent screen visibility even in bright light. It also offers a variety of playback modes for image reviewing, and an easy-to-understand Graphic Display and Help Guide to assist your shooting.
* Viewable area, measured diagonally.
Creative Style settings make it easy to adjust images to suit your preference or artistic taste. Seven preoptimized image styles are provided, all of which can be fine-tuned further according to your wishes.
In addition to single and continuous drive modes, all three of these new cameras offer exposure bracketing and flash bracketing, as well as a new multi-shot self-timer mode that offers 3-frame or 5-frame shooting after a 10-second delay. It's a great way to ensure that everyone in a group shot is captured with their eyes open and a smile on their face!
Support for high-capacity Memory Stick PRO Duo™ and Memory Stick PRO-HG Duo™ media assures fast, error-free transfer of high-resolution image data.
Bundled software includes PMB (Picture Motion Browser)*, which makes it easy to upload images to your favorite photo-sharing websites and allows you to use data from an optional GPS Unit Kit to display images in a map format. You also get Image Data Converter SR, which lets you apply Creative Styles and D-Range Optimizer effects to RAW images before conversion, and Image Data Lightbox SR, for easy image comparison and sorting.
Requires Windows XP SP3, or Windows Vista®
High-quality polycarbonate recovered during CD production at Sony Music Manufacturing is used for many of the cameras' external body components, helping to conserve precious resources and ensure strict quality control.
| Camera Type | Digital SLR camera with built-in flash and interchangeable lenses |
| Lens Mount | Sony α mount compatible with Minolta A-type bayonet mount |
| Lens Compatibility | All of Sony Lens and KonicaMinolta α / MAXXUM / DYNAX Lens |
| Image Capture | |
| Image Sensor Type | CCD |
| Image Sensor Size | 23.5 x 15.7mm (APS-C size) |
| Gross Pixel Number | Approx. 14.9 megapixels |
| Effective Pixel Number | Approx. 14.2 megapixels |
| Aspect Ratio | 3:2 |
| Colour Filter | R,G,B Primary colour |
| Anti-Dust System | Charge protection coating on Low-Pass Filter and Image Sensor-Shift mechanism |
| Anti-Dust, Auto | Power On to Off |
| Anti-Dust, Manual | Yes, Start timing of Cleaning mode (in menu) |
| Recording | |
| Media | Memory Stick Pro Duo, Memory Stick Pro-HG Duo, Memory Stick Pro-HG Duo HX, SD, SDHC |
| File System | FAT12,16, 32 |
| DCF/Exif/DPOF | JPEG (DCF Ver.2.0, Exif Ver.2.21, MPF Baseline) compliant, DPOF compatible |
| Image Format | JPEG, RAW (ARW2.1 Format), RAW+JPEG |
| Image Size 3:2 | L (14M): 4592 X 3056 |
| Image Size 3:2 | M (7.7M): 3408 X 2272 |
| Image Size 3:2 | S (3.5M): 2288 X 1520 |
| Image Size 16:9 | L (12M): 4592 X 2576 |
| Image Size 16:9 | M (6.5M): 3408 X 1920 |
| Image Size 16:9 | S (2.9M): 2288 X 1280 |
| Image Quality - JPEG Standard | Yes |
| Image Quality - JPEG Fine | Yes |
| Image Quality - RAW | Yes |
| Image Quality - RAW+JPEG(Fine) | Yes |
| Colour Space | sRGB, AdobeRGB |
| Noise Reduction - Long exp. | On/Off, available at shutter speeds longer than 1 second |
| Noise Reduction - High ISO | available at the ISO set to 1600 or above |
| Base Style | Standard, Vivid, Portrait, Landscape, Night view, Sunset, B/W |
| Adjustable Items | Contrast (-3 to +3steps), Saturation(-3 to +3steps), Sharpness (-3 to +3steps) |
| D-RangeOptimizer: Mode | Off, Standard / Advanced |
| White Balance | |
| Mode | Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Custom |
| Fine Adjustment in Auto | No |
| Fine Adjustment in Preset | Yes |
| Custom WB Resistration | No |
| Colour temperature | No |
| White Balance Bracketing | No |
| Super SteadyShot | |
| System | Image Sensor-Shift mechanism |
| Super SteadyShot Scale | Yes (viewfinder) |
| Super SteadyShot capability | Approx. 2.5 EV - 3.5 EV decrease in shutter speed (varies according to shooting conditions and lens used) |
| View Finder | |
| Type | Fixed eye-level, penta-Dach-mirror |
| Field of View | 95% |
| Magnification | 0.74 x, with 50mm lens at infinity |
| Eye Relief | Approx. 19.7 mm from the eyepiece, Approx. 14.1 mm from the eyepiece frame at -1 diopter |
| Diopter Adjustment | -3.0 to +1.0m-1 |
| Eyepiece Shutter | No (OVF) / Yes (Live view) |
| Mirror | Quick return mirror |
| Focusing Screen | Spherical Acute Matte |
| Exchange of Focusing Screen | No |
| Finder Information - Within Field of View | Local AF area / Spot AF area / Shooting area for aspect ratio 16:9 |
| Finder Information - Out of Field of View | Flash-compensation Flash charge Wireless flash High-speed sync Manual focus Focus Shutter speed Aperture EV scale AE lock Camera-shake warning Super SteadyShot scale Aspect ratio 16:9 |
| Live view Function | |
| Live view mode | Yes |
| Type | Pentamirror-switched Live view |
| Image Sensor | Exclusive image sensor for Live view |
| Metering | 1200-segment Live view analyzed metering |
| Metering Range | EV2-EV17 (at ISO100 with F1.4 lens), in all metering modes |
| Coverage | 90% |
| Smart Teleconverter (digital zoom without image deterioration) | Yes |
| Real-time image-adjustment display | Exposure compensation, WB, sunset & B/W of Creative Style |
| Histogram Display | Yes |
| Grid display | No |
| Magnified display for precise manual focus | No |
| Auto Focus System | |
| Type | (TTL) phase-detection system |
| Sensor | CCD line sensors |
| Number of Focus Point | 9 points |
| Sensitivity range | 0 EV to +18 EV (at ISO100 equivalent) |
| Focus mode - Single-shot AF | Yes |
| Focus mode - Automatic AF | Yes |
| Focus mode - Continuous AF | Yes |
| Focus mode - Direct Manual Focus | No |
| Focus mode - Manual focus | Yes |
| Focus area - Wide focus area | Yes (Auto, 9 areas) |
| Focus area - Spot focus area | Yes |
| Focus area - Local focus area | Yes (9 local areas, selection with the Controller) |
| Eye start AF system | Yes (On/Off Selectable) |
| Predictive Focus Control | Yes (AF-A, AF-C) |
| Focus Lock | Yes |
| AF illuminator - Type | built -in, Flash type |
| AF illuminator - Range | approx.1 - 5m |
| Auto Exposure System | |
| Light Metering Type | TTL metering |
| Light Metering Cell | 40-segment honeycomb-pattern SPC |
| Light Metering range | 2 EV to 20 EV (4 EV to 20EV with Spot metering), (at ISO 100 equivalent with F1.4 lens) |
| Light Metering Mode | Multi segment, Spot, Centre weighted |
| Exposure - Auto | Yes ((Auto/Auto(Flash off)) |
| Exposure - Program AUTO | Yes |
| Exposure - Shutter priority | Yes |
| Exposure - Aperture priority | Yes |
| Exposure - Manual | Yes |
| Exposure - Scene selection | Yes (Portrait, Landscape, Macro, Sports action, Sunset, Night portrait/view) |
| AE lock | Yes (AE lock automatic in focus lock) |
| Exposure Compensation | Yes (+/-2EV, 1/3EV steps) |
| AE Bracketing | Bracket: Cont, With 1/3 EV , 2/3 EV increments selectable, 3 frames |
| ISO Sensitivity (REI): AUTO | Yes |
| ISO Sensitivity (REI): Range | ISO100 - 3200 |
| ISO Sensitivity (REI): Step | No |
| Flash | |
| Type | Auto popup, built-in |
| G.No. | 10 (in meters at ISO 100) |
| Flash Coverage | FOV coverage up to 18 mm (in the focal length) |
| Recycling Time | Approx. 4 sec |
| Flash Ready Indicator | flashing to lit |
| Flash Metering System | ADI flash (automatic change for Pre-flash TTL) |
| Flash mode: Autoflash | Yes |
| Flash mode: Fill-flash | Yes |
| Flash mode: Rear sync. | Yes |
| Flash mode: Slow sync. | Yes |
| Flash mode: Manual flash | No |
| Flash mode: Red-eye reduction | Yes (ON/OFF choice in menu) |
| Flash mode: High Speed Sync | Yes |
| Flash compensation | +/-2EV (1/3EVsteps) |
| Flash Bracketing | No |
| FE Lock | No |
| External Flash - Compatible System | Sony α System Flash |
| External Flash - Wireless Control | Yes |
| Shutter: Type | Electronically-controlled, vertical-traverse, focal-plane type |
| Shutter: Speed range | 1/4000 second - 30 seconds, bulb |
| Shutter: Flash Sync Speed | 1/160 second |
| Drive | |
| Drive Mode: Single-frame advance | Yes |
| Drive Mode: Continuous advance | Yes |
| Drive Mode: Self-timer | Yes (10 seconds, 2 seconds) |
| Drive Mode: Continuous Self-timer | Yes (5 shots, 3 shots) |
| Continuous-advance rate | Approx.2.5 frames per second at maximum (OVF) /Approx.2 frames per second at maximum (Live view) |
| Number of continuous advance - JPEG(Standard/Fine) | No limit (Until the memory card is full) |
| Number of continuous advance - RAW | 4 frames |
| Number of continuous advance - RAW+JPEG | 3 frames |
| Camera Function | |
| Depth-of-field preview | No |
| Auto Review | Yes (10sec / 5sec / 2sec / off, selectable) |
| Fn button(camera/playback function display) | Yes/Yes |
| Setting mode indicator LCD | No |
| LCD monitor | |
| LCD Screen Size | 6.7cm (2.7type) TFT |
| Total number of dots | 230 400 (960 X 240) dots |
| Xtra Fine LCD | No |
| Clear Photo LCD | Yes |
| Clear Photo LCD plus | No |
| Hybrid LCD monitor | No |
| Field of View | 100% |
| LCD Brightness Setting | Yes (Auto/ +/-2 Steps) |
| Angle Adjustment | Yes (upward by up to 135 degrees, downward by up to 55 degrees) |
| Playback | |
| 1-Frame Playback | Yes |
| Index Playback | Yes (4/9/25 frames) |
| Histogram ind. | Yes (Luminance,RGB) |
| White/Black Out Alert | Yes |
| Enlarge (Maximum magnification) | X14 (L), X11 (M), X7.2 (S) |
| Image Rotation | Yes |
| Slideshow | Yes |
| Slideshow with Music | No |
| Rating | No |
| Retouch | No |
| Delete | Yes |
| Protect | Yes |
| Print Function | |
| ExifPrint | Yes |
| Print Image Matching III | Yes |
| PictBridge | Yes |
| DPOF Setting | Yes |
| Custom | |
| Custom Menu | Yes |
| Programmable Setting | No |
| Custom Button | No |
| Interface | |
| USB2.0(Hi-Speed) | Yes |
| USB Connecting: Mass Storage | Yes |
| USB Connecting: PTP | Yes |
| USB Connecting: Multi Configuration | No |
| USB Connecting: Multi LUN | No |
| Sync. Terminal | No |
| Wireless LAN | No |
| Video Out | No |
| HDMI Out | Yes (Type C Mini) |
| Component Out | No |
| Remote Control | |
| Wired | No |
| Wireless | RMTDSLR1 (optional) |
| PC Control - Image Data Transfer | No |
| PC Control - Camera Control | No |
| Power Requirements | |
| Battery | InfoLithium NP-FH50, 6.8V |
| AC adapter | AC-PW10AM (optional), 7.6V |
| Supplied Battery | NP-FH50, Power Pack, Li-ion, 50g/pcs,1pcs |
| Compatible Battery | No others |
| Battery Charger | BC-VH1 |
| Battery for Clock | MS621FE, Button type, Manganese-Silicon, 0.23g, 1pcs |
| Battery for Remote Commander | No |
| Battery Life | approx.500 shots (OVF) / approx.230 shots (Live view) (CIPA measurement) |
| Power Saving mode | Shut down after 10sec / 20sec / 1min / 5min / 30min |
| Other | |
| Dimension (W xH xD) (excluding protrusions) | approx. 128.0 X 97.0 X 71.4mm |
| Weight (body only) | approx.490g |
| Operating Temperature | 32 - 104 degrees F (0 - 40 degrees C) |
| Kit Lens | 1 x DT18-55mm SAM |
| Rechargeable Battery Pack | 1 x NP-FH50 |
| Battery Charger | 1 x BC-VH1 |
| USB Cable | 1 |
| Shoulder Strap | 1 |
| Body Cap | 1 |
| CD-ROM | 1 |
| USB connection | |
| Compatible OS* | Microsoft® Windows®2000 Professional SP4 |
| Compatible OS* | Windows® XP** SP3 |
| Compatible OS* | Windows Vista™ SP1*** |
| Compatible OS* | Mac OS X(v10.1.3 - v10.5) |
| Notes | -USB terminal must be equipped as standard. |
| -If you connect two or more USB devices to a single computer at the same time, some devices, including your camera, may not operate. | |
| -Operations are not guaranteed when using a USB hub. | |
| -Operation are not guaranteed for all the recommended computer environments mentioned above. | |
| When your computer resumes from a suspend or sleep mode, communication between your camera and your computer may not recover at the same time. | |
| Application software - PMB (Picture Motion Browser) Ver.4.2.13 | |
| Compatible OS* | Windows® XP** SP3 |
| Compatible OS* | Windows Vista™ SP1*** |
| CPU/Memory |
Pentium III 500 MHz or faster and 256 MB of RAM or more.
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| Application software - Image Data Converter SR ver.3.1, Lightbox SR ver2.1 | |
| Compatible OS* | Windows® XP** SP3, |
| Compatible OS* | Windows Vista™ SP1*** |
| CPU/Memory | MMX Pentium IV 1 GHz or faster is recommended, RAM 1GB or more (RAM 1 GB or more is recommended.), Virtual memory 700 MB or more |
| Compatible OS* | MAC OS X (v10.1.3 - v10.5) |
| CPU/Memory | Power PC G4/G5 series (1.0 GHz or faster is recommended)/Intel Core Solo/Core Duo/Core 2 Duo or faster, 512 MB or more (1 GB or more is recommended.) |
| Notes: | |
| The computer environment must also satisfy the operating requirements of the OS. | |
| *Must be installed with the above OS at delivery. Proper operation cannot be guaranteed with the upgraded OS or multi-boot environment. | |
| **64-bit editions and Starter Edition are not supported. | |
| If you connect two or more USB devices to a single computer at the same time, some devices, including your camera, may not operate, depending on the types of USB devices you are using. | |
| Operations are not guaranteed when using a USB hub or an extension cable. | |
| When your computer resumes from a suspend or sleep mode, communication between your camera and your computer may not recover at the same time. | |
| ***Windows Vista is registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.Starter (Edition) is not supported. | |
| *When using "Memory Stick PRO-HG Duo" |
| ** When measuring media capacity, 1GB equals 1 billion bytes (1MB = 1 million bytes), a portion of which is used for data management. |
| ***When using PMB(Picture Motion Browser), the maximum number of images stored at VGA size. |
| **** It depends on the environment. |
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